service de la publicité
- Domaine
-
- publicité
- Date
Définition :
Service qui a pour fonction d'assurer l'utilisation des techniques et moyens de communication pour la transmission de messages à des cibles.
Note :
Généralement, les tâches principales relevant du Service de la publicité comprennent la recherche publicitaire, le graphisme, la conception et la rédaction, l'analyse des médias et, dans certains cas, la promotion des ventes.
Termes :
- service de la publicité n. m.
- service de publicité n. m.
Termes associés :
- service-publicité de support n. m.
- service-publicité de média n. m.
Traductions
-
anglais
Date :Note :
The department must take the initial responsability for determining how much advertising shall be done and what specific objectives are to be accomplished by the company's advertising program, out through its advertising agency ((and it)) must plan and prepare (or have prepared) the materials used by the salesmen as well as thore designed for use by distributors and dealers.
Termes :
- advertising department
- advertisement department
Termes associés :
- publicity department
- advertising service