effet de rémanence

Traductions

• anglais

  Date : 1979

  Définition

  The action occasioned at some time by an impression received earlier from a now-forgotten source.

  Note :

  Advertising is said to have such effects, although tracing them has proved illusive in most cases. The belief in this effect, held by some distinguished personalities in the fields of marketing and economics, has led to the proposal that advertising should be capitalized rather than treated as a current lee pense. Resolution of this accounting problem awaits more definite understanding of advertising's workings in a market.

  Termes :

  1. sleeper effect
  2. holdover effect
  3. carry-over effect
  4. delayed response effect