publicité locale

Domaine: publicité
Date: 1997

Définition :

Publicité à diffusion concentrée, par opposition à celle diffusée par des supports de grande ouverture territoriale.

Termes :

publicité locale n. f.
publicité aux détaillants n. f.
publicité/détaillants n. f.

Traductions

anglais
Date : 1997
Définition

Newspaper advertising paid for by the local retailer at a local or lower rate than that charged ((to)) the national advertiser.

Advertising placed by a local retailer ((and)) appearing only in one or more specific localities, as distinguished from advertising appearing regionally or nationally.

Note :

((...)) the advertising done by these service establishments and local producers is carried in local media.

Terme :
1. local advertising
Terme associé :
1. retail advertising